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    Jocs Florals is a poetry and writing competition for Catalan students. I created two conceptual posters to promote the yearly competition. A play… Read More
    Jocs Florals is a poetry and writing competition for Catalan students. I created two conceptual posters to promote the yearly competition. A play with words, flowers, poetry and typography. Read Less
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Jocs Florals is a poetry competition for students in Catalunya (Spain). The competition has 3 categories; Englatina d’Or, Viola d’Or and Flor Natural d’Or. The three categories stands for Patria (Country), Fides (Faith) & Amor (Love). The three elements of counrty, religion and love has been important in the history of Catalunya for decades. There are three main levels in the Catalan school system , the youngest children in primary school, the secondary school and the high school children. The repeted number three created a concept where the trinity of the categories in the competition and the levels of the children. The flower bud, young flower and finally the mature flower represents this trinity. 
The  play with the idea of poetry and the relationship between nature and human. The flowers has their own language, the language of nature, and the typography is a communication made of humans. With this overlapping effect I wanted to create an interesting and beautiful composition with the elements from nature and human.