task: Product Repositioning for a youngest target. scope: Jumbonetti Brand repositioning & restyling.
BIG IDEA: Doria's white canvas to tell the atmosphere of consumption (happy hour / pubs) using as a key visual a iconic photo (as Bucaneve biscuit) a ballpoint pen illustration to bring to life the concept.
Photo shooting art direction (Italian photographer Carlo Facchini)
BIG IDEA: Doria's white canvas to tell the atmosphere of consumption (happy hour / pubs) using as a key visual a iconic photo (as Bucaneve biscuit) a ballpoint pen illustration to bring to life the concept.
Photo shooting art direction (Italian photographer Carlo Facchini)
