Driving to the future tells the story of the transportation industry. Since cars and transportation is the subject of our time from sustainability standpoint, I did an extensive research about how the automobile manufacturers are preparing for the future, as well as how visionary industrial designers and futurists see the next generation in cars. In gathering text for the piece, I referenced both the designers point of view and the people who are addicted to driving. By combining these texts with expressive typography and concept images, I hoped to illustrate the complexity and characteristics of a variety of concepts. A darker color palette with neon highlights reinforce the future thinking concept.

The final book had a technologic as well as a mechanical appearance and showing the progress in it's inviting cover. Typography was carefully designed to express speed and going forward.