Design Ethos The Sheffield report is an annual publication that informs the people of Sheffield on
facts that effect everyday life, as well as big picture projections. When this brief
was put forward to me, I knew this years had to be seperate from previous editions.
What makes my design of the report different is its embedded message.
With eco friendly inks, fonts and paper stocks, as well as a die cut front cover.
The reader is handed with a physical gesture of Sheffield's ethos of being green
& sustainable. This overall principle acts as a 'practice what you preach' coating
to the information stored within.
