THE CREATIVE PACK | Designer: Heather Varano | Category: Packaging
The sub-brand, ‘EasySteam’ was created to quickly communicate the fast and convenient microwave steaming process. In turn, it helped the product to stand strong against the brand leaders who typically dominate the frozen produce category. The design is full of colorful texture and vibrant ingredient photography. This creates visual impact behind drab freezer-case doors and also communicates the unique and delicious flavor combinations offered in this playful range.