This brochure designed could be used to promote Jeremy Scott's latest collaboration in 2014 with Adidas Originals that could be handed out with purchases at their stores.
Different folds on A3 sized paper have been explored so as to display the content in a unique and innovative manner without wasting any paper.
The brochure, backside designed to be a poster, to be kept as a collectible.
The cover image has been selected from the lookbook so that the first glance at the brochure reveals the designer's and collection's eclectic sense.
When you flip it over without opening the folds.
When the flaps are opened a little about the collection is revealed along with the release date and the Adidas Originals and Jeremy Scott logo.
After the next two unfolds some of the funky shoes in the range are revealed.
The lower two thirds of the brochure(vertically) when turned can be used as a poster 2ne1 so that the brochure can be preserved as a collectable.
The graphic element is carefully placed on either side of the text as it also places itself when folded along the sides of the cover.
Fold lines and rientation of flaps.
Thank you.
