The brief for this campaign was to celebrate the Corcoran as a community of outstanding people rather than as a particular place while the board was investigating a possible move. The initial run, quickly created and rolled out in print ads and in large lightboxes on the metro, featured portraits against a colorful backdrop paired with interview text using the evolving "contemporary" Corcoran brand. The Corcoran People tumblr at http://corcoranpeople.tumblr.com/ allowed quick and easy sharing of new people and their projects.
Corcoran People
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Corcoran People

Celebrating some of the people who made the Corcoran an outstanding cultural treasure in Washington, DC.
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