CATSHOT Companies Identities and Service Marks
Objectives: CATSHOT companies combined a business consultancy and education component within the military industry. Founded by three experienced executives, one of which was a Blue Angel pilot, the concept and company name reinforced the catapult launch of an F-18 fighter jet off an aircraft carrier deck. Though initial logo concepts were a literal interpretation of this, further development landed on a more powerful concept to tell their story: the letter "C" made up of three jetstreams (the company founders) and the colors of the Blue Angels.
My role: concept, design, illustration and identities (logos, color palette and typography).