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    CATSHOT Companies included CATSHOT Group and CATSHOT Veterans Education Group. Within the military industry, these business consultancy and educa… Read More
    CATSHOT Companies included CATSHOT Group and CATSHOT Veterans Education Group. Within the military industry, these business consultancy and education companies were founded by three experienced executives, one of which was a Blue Angel pilot. The concept and company name reinforced the catapult launch of an F-18 fighter jet off the deck of an aircraft carrier. Though initial logo concepts were more of a literal interpretation of this, further development landed on a more powerful concept: the letter "C" made up of three jetstreams (the three company founders) and the colors of the Blue Angels (royal blue and gold). Read Less
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CATSHOT Companies Identities and Service Marks

Objectives: CATSHOT companies combined a business consultancy and education component within the military industry. Founded by three experienced executives, one of which was a Blue Angel pilot, the concept and company name reinforced the catapult launch of an F-18 fighter jet off an aircraft carrier deck. Though initial logo concepts were a literal interpretation of this, further development landed on a more powerful concept to tell their story: the letter "C" made up of three jetstreams (the company founders) and the colors of the Blue Angels.

My role: concept, design, illustration and identities (logos, color palette and typography).