First Round Capital is a leading venture capital firm that has backed more than 150 companies, including category innovators such as Square, Uber, Warby Parke and Refinery29. As its name suggests, First Round provides seed-stage funding for the first 18 months of a startup.
The new identity for First Round conveys the firm’s unique point of view. The logo eschews typical VC reference such as financial symbols and growing trees for something more modern and elemental: A simple line derived from the number “1,” inspired by the company’s name.
Produced at Pentagram, under the direction of Natasha Jen