Staur is a distillery that combines Norwegian commodities with Japanese distilling techniqiues. It's located in Ås, just outside Oslo and has a proud history of craft and attention to exploring new ways of producing fine liquor. For the brand it was important to embrace the brand values; Tradition, heritage & nature, and by doing so with consistant appliance throughout the identity and the product range. The concept for the brand is to create a fusion between the Norwegian agricultural tradition, with the japanese artisan production and liquor heritage. A style for something handmade and yet refined – combined with elegant layout and attention to detail and visual concepts.
The name Staur is both the norwegian name for piles of stone on the moutain tops, its also a technique used in traditional norwegian farming to dry the hay after reaping it from the fields. To connect the name with the brand small poems and text setups were set in a 30° to symbolize the distinct look of a 'hesjestaur.
The typography was important to capture the essence and the feel of the brand. For the logotype we used Christian Pannickes amazing font Nora and added small modifications. We combined the serif, that looks like its been cut out from wood with the more modern appeal of the Akkurat Pro font family. For text I’ve chosen Kinesis Pro 3, a subtle and quriky serif that has a lot of traditional values but with oddities that makes it a recognisable and characteristic font.
The Whisky bottle is designed to capture the essence of the two cultures, the refined nordic style with the puristic shapes of Japanese form and layout. The three circles represents the medals the whisky have won – just presented in a more subtle way.
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