Bailey Hats
Aesthetic Movement was asked to create a new e-commerce website for Bailey Hats – a company with a rich history dating back to 1922, and manufactured to this day at the oldest hat factory in the United States. Wanting to highlight both the brand’s longstanding heritage and their reputation as an on-trend industry leader, the A/M design team utilized vivid imagery and new video to help connect consumers to the brand’s story. The resulting design keeps the tradition of Bailey Hats close at heart, while better serving their customers in the digital age.
