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The Sultan
The Sultan
The shiniest new gem in Kampong Glam
Brand identity and interactive duties for The Sultan, a brand-new boutique hotel located at 101 Jalan Sultan. Consisting of ten lovingly rebuilt conservation shophouses, The Sultan is the shiniest new gem in Kampong Glam.

Work done under Manic Design.
Featured on
FPO: For Print Only (23 Jan 2012)
Design Work Life (7 Jan 2012)
Inspirare (6 Dec 2011)
We designed all the corporate and in-room collateral, an area guide of Kampong Glam and the website.
A close-up on the namecards, with double embossing on the front.
The letterhead has both embossing and debossing on the logo.
The guestroom hang tags are 3mm-thick greyboards with a die-cut of the logo silhouette.
The luggage tag with the area guide of Kampong Glam.
We redrew the map of the Kampong Glam vicinity to better suit hotel guests
who would be walking instead of exploring the area on a vehicle.

The Sultan