Synergy Conference Naming and Identity
Key Objectives: The brand message for this first annual seminar, hosted by GE Access and StorageTek, was to show the effect of the partnership between the two hosts and the resellers – through a drip campaign and promotional efforts to sell every seat at the conference (accomplished) .
My Role: I helped develop the name “Synergy” and the tag line “Navigating the Storage Universe” as the conference’s first theme. The identity was developed as a flexible word mark, with a dynamic tag line and date, to allow for annual theme and design changes. Star constellation maps and a compass were used throughout all conference deliverables in a clean, three-color design. Other deliverables included: direct mail campaign, CD, agenda folio, PowerPoint template, name tags and signage.