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    The brand message for this first annual seminar, hosted by GE Access and StorageTek, was to show the effect of the partnership between the two ho… Read More
    The brand message for this first annual seminar, hosted by GE Access and StorageTek, was to show the effect of the partnership between the two hosts and the resellers. I helped develop the name “Synergy” and the tag line “Navigating the Storage Universe” as the conference’s first theme. The identity was developed as a flexible word mark, with a dynamic tag line and date, to allow for annual theme and design changes. Star constellation maps and a compass were used throughout all conference deliverables in a clean, three-color design. Other deliverables included: direct mail campaign, CD, agenda folio, PowerPoint template, name tags and signage. Read Less
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Synergy Conference Naming and Identity

Key Objectives: The brand message for this first annual seminar, hosted by GE Access and StorageTek, was to show the effect of the partnership between the two hosts and the resellers – through a drip campaign and promotional efforts to sell every seat at the conference (accomplished) . 

My Role: I helped develop the name “Synergy” and the tag line “Navigating the Storage Universe” as the conference’s first theme. The identity was developed as a flexible word mark, with a dynamic tag line and date, to allow for annual theme and design changes. Star constellation maps and a compass were used throughout all conference deliverables in a clean, three-color design. Other deliverables included: direct mail campaign, CD, agenda folio, PowerPoint template, name tags and signage.