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Expedia- Rich Media Ad for San Diego CVB
Expedia San Diego Rich Media Ad on the Homepage
Rich media ads wereintroduced on Expedia homepage in 2009. The San Diego rich media ad was asimple interactive flash slide show ad that was innovative and the first of itskind in the travel industry. This ad was designed and its functionality tweakedafter it was tested in the lab for a few weeks. The rich media adspop's open and expands when a user rollers over in the hot spot with the mouse.Since it is user initiate interaction, it can be targeted well and all the richaudio/videos and interactions can lead to a great experience for the customer.
San Diego rich mediaad was a great success, it had a huge click through rate of 4%, and it resultedin increased conversion too. This ad also won a few awards in the travel category. 
I designed  the rich media ad and also managed the relationship the the ad serving company. I also wrote the complete creative guidelines documents for this product.