REFRESHING A CLASSIC
When industry leader Popcorn, Indiana decided their current bag design no longer reflected their product’s persona, they turned to OffWhite Co for something fresh. We introduced a series of designs placing tasteful emphasis on callouts, featuring custom typefaces, and using colors unique to this space that not only starkly contrast with P,I’s previous packaging, but also far eclipse the competition in shelf appeal.
A series of handwritten typefaces were created and
customized specifically for the Popcorn Indiana Fit brand.
 
 
Popcorn Indiana Packaging Rebrand
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Popcorn Indiana Packaging Rebrand

The veterans at Popcorn, Indiana brought to our consideration that their outdated bag design was no longer grabbing attention on the shelf, and w Read more
51
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0
Published:
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Attribution, Non-commercial

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