I was moved into the Innovation role at VFS to provide an overhaul on creative processes, brand experiences, tools and frameworks that not only shift cultural thinking but also contribute to the transformative nature of our organization.  

Innovation Deliverables:

• Brand Strategy
• Innovation Analysis
• Analytics Deployment / Optimization
• Revised SEM Strategy
• Deploying effective social media strategy 
• Improve organic search & SEO
• Mobile First Web / Internet Experience on CMS 
• Organizational design of the marketing / creative team

• Deployment of new project management tools
• Deployment of new professional development and review process
• Improve analytics & CRO through deployment of landing pages / testing culture
• Digital tools for admissions during the student engagement process