Simplified Retirement Annuity (SRA) Sales Kit
Though this was part of the rebranding efforts
at JACKSON, it was a separate one-off project within a subsidiary company — so the branding needed to be completely unique from other JACKSON products. In order to make this SRA easier to understand and invest in
, the objective was to feature the most important aspects of retirement living through the acronym L.I.V.E. (Longevity, Inflation, Volatility, Expectations). This story unfolded in a clean, simple identity for the entire sales kit (folder, collateral, brochure, prospectus and CD).
My role: concept, design and production.