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    Though this was part of the rebranding efforts at JACKSON, it was a separate one-off project within a subsidiary company — so the branding needed… Read More
    Though this was part of the rebranding efforts at JACKSON, it was a separate one-off project within a subsidiary company — so the branding needed to be completely unique from the Jackson products. The objective was to feature the most important aspects of retirement living through the acronym L.I.V.E. (Longevity, Inflation, Volatility, Expectations). This story unfolded in a clean, simple identity for the entire sales kit (folder, collateral, brochure, prospectus and CD). Read Less
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Simplified Retirement Annuity (SRA) Sales Kit

Objectives: Though this was part of the rebranding efforts at JACKSON, it was a separate one-off project within a subsidiary company — so the branding needed to be completely unique from other JACKSON products. In order to make this SRA easier to understand and invest in, the objective was to feature the most important aspects of retirement living through the acronym L.I.V.E. (Longevity, Inflation, Volatility, Expectations). This story unfolded in a clean, simple identity for the entire sales kit (folder, collateral, brochure, prospectus and CD).

My role: concept, design and production.