INA Fuelled by Ambition
As the official sponsor for the Croatian National Handball team, INA approached us for the creation of an ad that would do the sport justice. Early on we decided not to go with the standard action-packed style you'd expect from a sports ad but to focus on a more subtle and much less visible part of the game. Even though handball is a team sport, in the end the victory or defeat is down to two people: the one aiming for the goal and the one defending it.
Trying to read one another, victory can reside in a split second, and to come out on top you need the desire to be the best.
 
Direction: Marin Balaić
Post-production: Marin Balaić, Christian Correia, Vedran Marjanović
Sound design: Chris Correiea, Ivan Košćak
Production: Mit www.mit.hr
 
INA Fuelled by Ambition
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INA Fuelled by Ambition

World's leading handball player explains what it takes to be the best.
7
326
0
Published: