Beck's Vier viral game
Facebook profile picture and welcome page
Take over, Leaderboard, and MPU ads
YouTube Channel’s theme
About the campaign
The Beck’s Vier brand is known for its ties to the art community. The brief was to deliver a campaign that would utilise all media to put the Beck’s brand at the heart of this community in Ireland and create credibility within this space. Consumers were encouraged to submit an original video via online channels to demonstrate their creativity.
More information on http://www.eightytwenty.ie/blog/