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    I was part of a collective called Lumizoo and we were hired by the horse food manufacturer Pavo to develop an ad campaign utilizing Layar (www.la… Read More
    I was part of a collective called Lumizoo and we were hired by the horse food manufacturer Pavo to develop an ad campaign utilizing Layar (www.layar.com) to explain the benefits of their product Speedibeet. The films were shot in both German and Dutch. Ads were placed in trade magazines and users could scan the pages using the Layar app to view the films we made and to get more information about the products. For the horse riding shots we built our own rig on a quad bike and filmed using a canon 1dc at 4k to have the most flexibility in post. Read Less
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I was part of a collective called Lumizoo and we were hired by the horse food manufacturer Pavo to develop an ad campaign utilizing Layar (www.layar.com) to explain the benefits of their product Speedibeet. The films were shot in Dutch, German and English. Ads were placed in trade magazines and users could scan the pages using the Layar app to view the films we made and to get more information about the products. For the horse riding shots we built our own rig on a quad bike and filmed using a canon 1dc at 4k to have the most flexibility in post.
Pavo Speedibeet Dutch commercial
Pavo Speedibeet Storyboard I drew
German advertisement made interactive with Layar (designed by external agency)
Pavo Speedibeet advertisement made interactive with Layar
Pavo Speedibeet German commercial