| The Notorious Brand | 

The Notorious Collective Vol.01
Look Book 
(Spring/Summer 2015)
Introducing the Notorious Brand, a brand that was born in the new school era of 2013 and greatly inspired by the community and lifestyle that spawns from automotive enthusiasm. Artistic self expression, craftsmanship, and aesthetics are brought together to construct an automotive apparel company that offers fashionable and primium quality clothing and accessories related to the motoring industry. 
The Notorious Brand takes its inspiration from the iconic era of classic & contemporary automobiles where the class, elegance and the Raw dangerous nature of racing was on its most human essense and passion. 
| The Notorious Collective Vol.01 |

The first Volume and the first LookBook ever made for the portuguese brand Inspired by the Automotive Culture & LifeStyle. 
Collaborating with several models and Cars/Project owners to assemble a fresh, creative and inspiring collective of images that captures and registers the moments and our daily grind fused with the LifeStyle that we live and relate to. 
Most of the images here displayed were captured in Portugal, Madeira Island, the so called "Pearl Of The Atalntic" where the good and warm sunny weather shines on.  


1:  denoting a number of persons or things considered as one group or whole.
a  :  of, relating to, or being a group of individuals 
b  :  involving all members of a group as distinct from its individuals <a collective action>
4:  marked by similarity among or with the members of a group)

Automotive Culture 

1. au • tos
n. pl. An automobile.

2. mo • tive
n. An emotion, desire, physiological need, or similar impulse that acts as an incitement to action.
v. -tived, -tiv•ing.
something that causes a person to act in a certain way, do a certain thing, etc.; incentive.
the goal or object of a person's actions: cars.

3. auto • motive
n. An automobile works as an incentive for car enthusiasts to live, to enjoy them and socialize with others.
It provides us with an emotion, desire, physiological need, or similar impulse that acts as an incitement to aquire it.

4. cul • ture
n. Mental refinement and sophisticated taste resulting from the appreciation of the arts: Automobiles/Cars.