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    Personal brand identity.
    Published:
//PT

Todo designer sabe disso: geralmente, a marca mais difícil de projetar é a sua própria. 
 
Em 2011 desenvolvi o que seria minha identidade visual, usada em papelaria, apresentações, divulgações, etc. Muita coisa mudou de lá para cá, então, em 2014, resolvi fazer o redesign da minha marca. Foram feitos ajustes na tipografia, no traço da marca gráfica, no esquema de cores e nas apliações. O resultado foi uma identidade limpa, com uso predominante do branco em contraste com o azul. A proposta era tornar todo o material mais limpo e discreto, onde os trabalhos apresentados pudessem ter mais destaque, indicados ou não pela sobreposição do azul.
A essência da marca original está lá, mas a expressão visual é nova, cheia de personalidade e contemporânea, refletindo o que pretendo enquanto designer gráfico, ilustrador e comunicador.

//EN
 
Every designer knows that: usually, the most difficult brand to design is your own.
 
In 2011 I developed what would be my brand identity, used in stationery, presentations, disclosures, etc. Much has changed since then, so in 2014 I decided to redesign my brand. Adjustments were made in typography, the trace of the graphic mark, the color scheme and the applications. The result was a clean identity, with predominant use of white in contrast to blue. The proposal was to make everythingl cleaner and discreet, where the works presented could have more prominence, indicated or not by overlapping the blue.
The essence of the original brand is there, but the visual expression is new, full of personality and contemporary, reflecting what I want as a graphic designer, illustrator and communicator.
If you wanna see more about the original project (2011), it's available here ;)
Ex-Libris   |   Transparent colors   |   Hand drawing   |   Clean, smart design
// Graphic Design
business card
// Illustration
gift pack with personalized labels
 
 
In 2016 my personal logo has been featured in the book Stand Out - Design a personal brand, build a killer portfolio, find a great design job, by Professor Denise Anderson, from Robert Busch School of Design (Kean University, New Jersey). The book is available at Amazon.