X:X, pronounced Ten Ten, is an all American watch company that takes pride in providing the most prestige, high end watches. All watches are made of recycled metals and are entirely environmentally friendly. The business cards are also made out of recycled metals. Since there is an emphasis on passing your watch down from generation to generation and making time together last longer, with every purchase, a portion of the proceeds go to cancer research as well as individual cancer patients to help pay for their medical bills.
Because the company is so high end, the color pallet is restricted to gold, black and white. Gold is the accent color seen across because gold represents success, achievement and triumph but also knowledge, compassion and wisdom.