As the Broad Stage is about to once again raise the bar with a stunning new season, so will its brand communication. As the performing art center's long-term marketing partner, DISTINC_ strategically leveraged many of the brand assets developed throughout the past seasons to build continuum in building brand awareness, interest, enthusiasm, loyalty and ultimately brand addiction.

 

Donors and members came together and experienced  special artists performances, then got a sneak peek at the exciting 15/16 season lineup. From environmental graphics to on-stage visuals, from the subscription brochure to the membership renewal forms, and from the stunning season announcement video to the banners across the parking lot, no detail was spared to make the evening a success. The visual grammar for the event was designed to inspire excitement among friends and neighbors of The Broad Stage about the new season, but also to instill pride in being a part of this remarkable journey where artists and audiences get ever closer together.