JACKSON Rebranding and Campaigns
Ogilvy completed a redesign of the Jackson identity after 40+ years. In order to make JACKSON's many products and services easier to understand and invest in
, I was then a co-leader in developing and managing the new brand integration, including adherence to graphic standards. Though I established key templates, formats, graph styles and the overall identity for four product groups, my primary focus was on the Variable Annuities (five main products) and the Simplified Retirement Annuity
. The key component of every product launch (2-4 times/yr.) was its Sales Kit (custom folder, brochures, CD, prospectus and collateral). Other deliverables included logos, icons, trade show booth, direct mail campaigns and web images.
My role: concept, design, illustration and production