JACKSON Rebranding and Campaigns
Objectives: Ogilvy completed a redesign of the Jackson identity after 40+ years. In order to make JACKSON's many products and services easier to understand and invest in, I was then a co-leader in developing and managing the new brand integration, including adherence to graphic standards. Though I established key templates, formats, graph styles and the overall identity for four product groups, my primary focus was on the Variable Annuities (five main products) and the Simplified Retirement Annuity. The key component of every product launch (2-4 times/yr.) was its Sales Kit (custom folder, brochures, CD, prospectus and collateral). Other deliverables included logos, icons, trade show booth, direct mail campaigns and web images.
My role: concept, design, illustration and production
Sales Kits and Collateral
Trade Show Booth
Post Card Campaign