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    Rebranding of three select National Audubon Society's field guides. These stand out visually as individuals, while retaining a system for easy in… Read More
    Rebranding of three select National Audubon Society's field guides. These stand out visually as individuals, while retaining a system for easy information retrieval. Read Less
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The objective of rebranding these three selected National Audabon Society books was to distinguish each book on the shelf while retaining a system that made finding information a snap.
 
Because these are field guides, bright colors assist in finding the book should it be set down in the environment. Bright, saturated colors gaurantee that the book will be visible against a tree stump, on sand, and a number of other natural surfaces.
 
The art was created through sketching and then scanned and altered in illustrator, made to purposefully mimick the style of somewhat offset screen printing through the relationship of the linework to the underlying color.
These are the product of two weeks worth of work.