AdTech (Advanced Technology) Ceramics specializes in engineered, mission-critical ceramics for challenging environments. They deliver on complex challenges that other manufacturers avoid, producing the finest quality ceramics in any industry. Shaping them to be stronger, more durable, more precise than what seems possible. 
AdTech has a long and rich history in engineering high performance ceramics, but the company’s market share had declined over time. AdTech’s promotional materials and web site were woefully out of date and did not reflect their high tech capabilities accurately.

Widgets & Stone and 26 Tools worked together to craft new brand communications tools. Along with writing headlines and marketing messaging, the team proposed new graphic treatments and photo styles to reflect AdTech’s expertise.

Dotson Commercial photographed the impossibly small and detailed ceramics that the company makes. In order to capture the extreme precision and beauty of these pieces measuring just inches across, Dotson designed a custom lighting solution and used dark and light reflective services to highlight the materials in isolation. Extensive editing and retouching was required to remove some proprietary elements of the ceramics.

The creative team’s work is now providing the basis of a complete web overhaul being designed and built by Tubatomic.

Creative Direction: Mandy Meredith; Design: Mandy Meredith, Kerry O’Connor; Writing: 26 Tools; Photography: Dotson Commercial.