For Boon's extension into Toronto, I created a simple typographic ad, to be distributed in the weeks before launch. The message in green reveals the added benefit of the piece. Along with announcing the new restaurant, the ad is printed on plantable seed paper to serve as living reminder to visit the restaurant by the time the seeds embedded in the paper are fully grown. The accompanying video provides an explanation for the print, with a voice and style that future Boon customers will come to know.
