Sony Ericsson - Xperia mini pro
Some time ago we created a sweet little spot with Caroline Wozniacki as the spokesperson for Xperia X10. Now it was time to promote the new Xperia mini pro.
But currently, ranked number 1 on the WTA tour Caroline's schedule had become so busy, that there was no way we could record her for a new spot. But she still had to be the spokesperson of the campaign.
So we took the old TVC and gave it in the guys' hands at the 3D Studio, 'Frame'. Together we created a new little storyline where the phone uses its main feature, speed, to play tennis against itself.
So we took the old TVC and gave it in the guys' hands at the 3D Studio, 'Frame'. Together we created a new little storyline where the phone uses its main feature, speed, to play tennis against itself.
