Objective: Depict a Youth Mobile Plan as a solution to First World Problems. (Such as boredom and the need to socialise)
Medium Visualisation: First Aid Kit & Swiss Army Knife > Usually seen as a survival tool.
Medium Visualisation: First Aid Kit & Swiss Army Knife > Usually seen as a survival tool.
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In this context, the Mobile Plan is a tool to "survive" First World Problems.
The Mobile Plan consist of beneficial features;
In this context, the Mobile Plan is a tool to "survive" First World Problems.
The Mobile Plan consist of beneficial features;
Like the First Aid Kit consisting of bandages and ointments.
Like the Swiss Army Knife consisting of screws and blades.
Like the Swiss Army Knife consisting of screws and blades.
Visualising a Youth Mobile Plan as a survival tool as seen above.
(A First Aid Kit and a Swiss Army Knife)
(A First Aid Kit and a Swiss Army Knife)
In a Nutshell:
Client: Singtel
Target Audience: Youths
Client: Singtel
Target Audience: Youths
Product: Youth Mobile Plan
Medium: First Aid Kit & Swiss Army Knife
Medium: First Aid Kit & Swiss Army Knife
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Mobile Plan Features (USP):
- Mobile Data
- Unlimited SMS
Mobile Plan Features (USP):
- Mobile Data
- Unlimited SMS
- Free Incoming Calls
- Loyalty Discounts
- Wi-Fi at Malls
- Wi-Fi at Malls
(AMPed Music Subscriptions too)
Initial Sketches for the Collateral Print Posters.
A First Aid Kit consisting of nifty tools to tackle First World Problems;
Comfort Cream: To soothe problems you face in life, escape with your phone.
Privacy Disinfectant: A barrier of privacy you gain from Singtel's Secure Network.
Unlimited Social Bandages: Bandages that you consistently use to heal Social Deprivation.
Mobile Data Cotton: Surfing webs on the go, with information on your fingertips at all times.
Restricted Budget Asprin: Takes away the headaches of having keeping in check of your money.
Boredom Bubbles: Blow away your boredom and replace it with entertainment.
Wi-Fi Gauze Pads: Keeps you covered wherever you go. Wi-Fi it shall be.
Catch-Phrase: Your First World Survival Kit.
A superimpose of a Collateral Poster. (Bus Stop Advertisement)
A literal "Modern" Swiss Army Knife with gadgets to tackle First World Problems.
This Army Knife consist of the Mobile Plan's Features such as;
This Army Knife consist of the Mobile Plan's Features such as;
Phone: Free Incoming Calls
Thumbdrive: Free Wi-Fi at Malls
Speaker: Free Amped Music Subscription
Discount Label: Loyalty Discounts
Chrome: Mobile Data
Catch-Phrase: Your Modern Swiss Army Knife.
A superimpose of a Collateral Poster. (Bus Stop Advertisement)
A Conclusion:
All in all, the Mobile Plan is depicted as a package that consist of tools to "survive"
First World Problems that Youths face, making it a viable and attractive Mobile Plan.
All in all, the Mobile Plan is depicted as a package that consist of tools to "survive"
First World Problems that Youths face, making it a viable and attractive Mobile Plan.
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