Young Shen Rice Noodles
young Shen Rice Noodles Company was established in 1910, they insist on making rice noodles with 100% pure rice, and pour their heart into products, only present natural taste to consumers. Selecting best Indica Rice powder in Taiwan to make pure rice noodles with one-hundred years traditional craft, no additives, without bleach, what they only have are pure handmade traditional tasty rice noodles. For this company, we extended the concept of passing down dainty with ancient skills to make brand spirit and visual identify design. To present beauty through Chinese calligraphy, and we also used prefix of company name, Young Shen, as the main image, made it combine with bamboo patterns, transferred Hsinchu traditional sun-dry rice noodles image to brand symbol. It expresses three points, spirits of famers, rights of consumers and heritage of one-hundred years skills, the visual design completely presents staid and mellow spirit of brand.
For gift series, it includes Tomato, Taros, Pumpkin, Purple Potato, Mushroom, Golden Sweet Potato, we outlined the material shape with the line of rice noodles, and the colorful packages completely display original food taste. Young Shen insists complicated and traditional seventeen steps process to produce the most natural and healthy rice noodles, we integrated handmade quality with new image, to break with old and stereotypical image of package, the new visual design expresses essence of local specialty.
The visual design of Young Shen Rice Noodles on package delivers touched taste and dedication to products, and it achieves market segmentation through working out different design styles, dividing consumers into two groups. For normal series, it includes White Rice, Brown Rice, Healthy and Organic. The package design is simple, but presents healthy and delicacy by applying Y sign to bamboo weaving patterns, to recollect the reminiscence of Hsinchu rice noodles.
Company - 3+2 Design Studio (Taiwan) for Young Shen Rice Noodles
Package Design : Pei-Ling Wang , Yi-Yao Lin , Xin-Han Wu
Design Director : Yi-Cheng Hsieh
