Client:

Dyslexia Action

 

Date:

2014

Brief:
Raise awareness for those who suffer from dyslexia

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Solution:

One in five people suffers from dyslexia in Britain. Only in resent years has this learning disability been recognised, and thousands of people (mainly when they were children) have been wrongly accused of being stupid or slow by their teachers and others. This campaign raises awareness for those who suffer from dyslexia, affirming that dyslexia is not linked to the lack of intelligence and that dyslexics can train their brain to become better.

 

The outcome for this brief is based on its premise, with time and determination, dyslexics can train their brain to become better and (with the right help) master their learning disability. The word ‘Unreadable’ engraved onto a pencil, becomes ‘readable’ and finally ‘able’ as the pencil is progressively sharpened. This is an analogy for the fact that when the right help is given the dyslexic becomes more able to improve in their academic life.