The logo design was created out of three different elements: the first two letters of "cognition", and a cog to represent the working of the human mind.

Both the colors and typeface selection for the museum. Each different color represent different core elements of what the museum is geared toward. For example, the deep purple represents problem-solving, the pink represents creativity, and the orange represents passion. These are each core aspects to the museum's mission in exploring human cognition.