Creating a Dynamic Identity for a Startup Incubator
In 2014 YAAY was invited to redesign the corporate identity of the Startup Academy, a well-known institution in Switzerland. Startup Academy supports and advises young entrepreneurs.
Redesigning the corporate identity for an evolving firm is never an easy task and requires an immense research about the current situation. Our analysis formed the following statement that became the backbone for the next steps: Startup Academy is the hub that is ever changing and developing - and the main source of this change are the startups.
Startups are the dynamic components of the Startup Academy. Therefore, we designed a dynamic identity with a unique generative logo. The names of different startups became the input data for the visual part of the dynamic identity. Through a simple algorithm we translated the letters and numbers of the names into colors and shapes. Thus, bringing to live a boundless collection of vivid logos. The playful handling of complexity stands in the foreground in Startup Academy's new identity.
The Startup Academy website is a dynamic platform and displays the variety of its identity in the best possible way. In addition, the digital paper templates allow the identity to be as dynamic as in the website when it is printed for corporate communication.