The Brief
Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. Take a director of your choice and use the power of type to promote a retrospective screening of their films.
The Concept
The basis of my concept is to show the innovations of Kubrick and his distinctive cinematography as a series of popup screenings. The screenings will use unconventional spaces that link to the narrative of key scenes in each film. The graphics are a typographic snapshot, inspired by these key scenes. The idea is that fans will recognise each film through the typography, whilst a new audience will get a taste of what they are about.
The basis of my concept is to show the innovations of Kubrick and his distinctive cinematography as a series of popup screenings. The screenings will use unconventional spaces that link to the narrative of key scenes in each film. The graphics are a typographic snapshot, inspired by these key scenes. The idea is that fans will recognise each film through the typography, whilst a new audience will get a taste of what they are about.
The logo was created to represent Kubrick’s divisive nature with his favourite font, Futura Extra Bold.
The event will be promoted through targeted local newspaper ads and animated website banners, as well as the poster for each film that will be displayed as large prints at each venue. The posters will also be on sale at
each event.
Tickets & Information
The venues will sell the tickets for each event. Along with the ticket attendees will find informational cards on their seats, which detail some of the innovations and technical achievements for each film. The cards come with a holder for collecting the material from all the events as a memento of the experience.
This is intended to be a fun and educational keepsake. The posters will also be on sale at each event.
Development
Some images of the work supporting the project. Most of the typography took multiple attempts to capture properly. I learned many usefull techniques from Kubrick during the project, especially about lighting such as diffusion, which helped me achieve the correct look for the typography.
