Task: Create a new logo for Mastercraft that communicates their leading position in the water sport community

This sporty new logo shows forward motion acknowledging the use of the boat for water sports such as wakeboarding and wake surfing. The orange portion of the logo references the boat shape as well as the shape of a wakeboard popping out of the water. It can also be interpreted as a refences to the fins that are common among all water sport equipment. The blue portion of the logo refences the water which is integral to the use of boats and water sports. 

Mastercraft Stationary Suite 

A pattern is used throughout the suite to reference the graphic patterns and designs typically found on wake board equipment. The shape of the pattern references the wake that follows the boat. The back of the letterhead is a black and white product shot to capture the true essence of the brand. 

Task: Create a modern and friendly logo for the non-profit Habitat for Humanity

 

The goal of Habitat for Humanity is to build housing for families who cannot afford it. This new logo is made from simple shapes that reference the basic frame of a house. The row of houses creates a fence to reference that housing provides security to the families inside. The three houses included allude to the Christianity origins of Habitat for Humanity. 

Habitat for Humanity Stationary Suite