Inverness is a travel hub and destination for both tourists and business, and Loch Ness is one of Scotland’s best known brands in a national and international market place.

 

Our brief was to connect both these locations into one compelling visitor destination. The identity builds on the Loch Ness brand created in 2009 which had built up a lot of brand equity within the heart and minds of local businesses and tourists. We created a brand toolkit the contains guidance to use the brand marque, font recommendations, colour palette and a stapline that encompasses the brand itself -  visit…ness

 

 

‘We have been delighted with the work that Bright Brands recently completed for us. Working to a very tight time schedule, they took the existing strong Loch Ness brand  and  came up with a new brand marque which incorporates Inverness, that is ‘evolutionary rather than revolutionary’ 

Graeme Ambrose

CEO

Uniqueness Tourism BID Ltd