The Challenge:
JayLove shoe project wanted to improve the connection between designer and consumers.
JayLove shoe project wanted to improve the connection between designer and consumers.
The Solution:
Created a book showcasing inspirations, research, and development process.
Created a book showcasing inspirations, research, and development process.
The Outcome:
The book successfully bridged the gap, fostering a stronger connection and increased transparency. Consumers gained a deeper understanding of the brand, leading to greater loyalty and appreciation for JayLove shoes.
The book successfully bridged the gap, fostering a stronger connection and increased transparency. Consumers gained a deeper understanding of the brand, leading to greater loyalty and appreciation for JayLove shoes.
