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    Series of illustrations for ING’s Wie gaat het worden (Who will it be) Fifa World Cup 2014 campaign.
    Published:
Client: JWT
Brand: ING Bank
 
Date: May 2014
 
Series of illustrations for ING’s Wie gaat het worden (Who will it be) Fifa World Cup 2014 campaign. 
The brief was simple: Illustrate a series of football players in different active positions. The campaign assets used a polygon-like design esthetic. To achieve harmony with the campaign I created this illustration direction that fit perfectly within the rest of the campaign.