Cyber Media Show Branding
What was the objective and, more importantly, WHY? I was commissioned to create the brand identity for Westwind Media’s “Cyber Media Show” — an online talk radio show about new media. The objective was to brand the show with Kim's personality and inspire radio stations to include it in their lineup. Hosted by a well-known, outspoken female author and personality, Kim Bayne, the show was broadcast over the NPR satellite. For the logo, I chose a simple two-color design to emphasize Kim’s mouth and a volume control slider — this epitomized her personality. The logo and color scheme were carried throughout the direct mail promotion that featured a brochure, program poster, packaging, clock and sample of the program.