ATTENTION TO ALL COFFEE LOVERS! IT'S FINALLY FINISHED!
NEW NESCAFE DOLCE GUSTO SHOP WILL OPEN ITS DOOR!
WHEN? MIDDLE NOVEMBER! WHERE? IN BELGRADE!

DO YOU LIKE COFFEE?
I HOPE YOU LIKE, SO LADIES AND GENTLEMEN, i AM SURE YOU SPEND A LOT OF TIME IN CAFETERIAS, BUT NOTHING COMPARES
TO THE FUN OF MAKING COFFEE AT HOME. IN THIS CASE, I DO INTERIOR DESIGN OF NEW CONCEPT SHOP FOR ALL OF YOU FOR NEW NESCAFE
BRAND – NEW PREMIUM NESCAFE DOLCE GUSTO COFFEE. THIS IS THE 1ST NESCAFE DOLCE GUSTO SHOP IN BELGRADE, AND I WILL GIVE HIM A BREATH,
WITH VERY SIMPLE, UNCONVENTIONAL AND STRONG CONCEPT WITH SOFT LINES BASED ON WHITE. BESIDE OF WHITE, THERE IS
PALLETE OF DOLCE GUSTO COLORS OF 5 COFFEES…
WE ARE ALLREADY IN 2011 AND GENERALLY ACCEPTED AS SHOP IS IDENTITY CARD FOR THE BRAND. IN THE LINE OF STANDARDS
ALL ELEMENTS SHOULD BE FOLLOWED: THE SHOP DESIGN – QUALITY PRODUCTS – GOOD BRAND. VISUAL IDENTITY OF SHOP IS A
TOOL TO POSITION THE BRAND ON THE MARKET, INCLUDING QUALITY PRODUCTS AND BUSSINES POLICY OF THE BRAND. THE
SHOP IS THE FIRST THING CUSTOMERS SEE.
I HOPE U WILL ENJOY IT!
MIDDLE NOVEMBER!
IN BELGRADE!

interior design, project manager and realisation: Vladimir Paripovic, architect
PARCHITECTS STUDIO

client: NESTLE ADRIATIC FOODS d.o.o., Belgrade, Serbia

photo: Rade Kovac

realised: november 2011

including: RGB LED LIGHT (effects at night, night mode)