Photos have an inexplicable knack of pulling at our heartstrings - especially if that photo holds an exceptionally poignant memory.

 

For our "A Photo, A Story" campaign, Tosh Rock from the local army blockbuster movie, “Ah Boys To Men”, was chosen to star in our 5-part video series.

 

The series starts off with Tosh discovering a set of old photos within his secondary school memorabilia. It then follows him as he sets out in search of his dance teacher – a person he has now lost contact with but whom he credits as the driving force behind his achievements today as an accomplished actor and performer. Will he be able to find her and rekindle their friendship? Watch the video below to find out.

 

On a more serious note, we wanted to share with our younger target audience the value of printing, and how a tangible copy is able to evoke feelings that digital copies simply cannot.