Murdoch James Estate Wines Ltd received significant investment in 2010, into an extremely important market in Xi’an mainland China.
We designed a range of wine brands to communciate to a variety of audiences at a variety of price points. As the lead designer, I was responsible for evolving the logo mark for the estate, moving it into an elegant and sophisticated marketplace for an audience interersted in top-shelf wines. I carried the label artwork across multiple wine varietals, vintages and ranges.
“We are getting a following for these wine labels in the international markets, as they are easily recognisiable on the shelf.” – Nicola Belsham, Marketing and Sales, Murdoch James Estate
