THE EXPLORER: Adventurous, Excitement and Adrenaline Rush
EOS 7D was a new DLSR designed for professional photographers and cinematographers. To showcase the camera in a way that would resonate with our target audience, we decided to put the cameras’ capabilities to test – and let it do what it’s supposed to be able to do – shoot a TVC.
To push the boundaries, we decided to show somebody using the camera in very difficult situations, in very difficult terrains, and ultimately being able to capture and achieve the desired shot.
We chose to shoot in the rugged terrains of Malaysia. In this TVC, the protagonist – Denise Keller, is a photographer bent on capturing a shot that’s almost impossible to capture and can be seen navigating through highly challenging obstacles before capturing the perfect shot.
