Project created for the Pantone brief of D&AD New Blood Awards 2015. The challenge was to reimagine your hometown through a new colour scheme, coming up with a new identity.
 
Rio is known for being a cheerful, friendly and casual city. We also recognize it for the colorful beauty of its sunsets, street art, and people. But for those who live and work in Rio, the rush of everyday life may sometimes outshine all that beauty and make us indifferent to those around us, those who share the same city. The new Rio identity was created to bring people together, and it’s built everyday by the own citizens. They create, recreate and share their own vision of the city, making them feel more as part of it. 
We are Rio
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We are Rio

Rio is known for being a cheerful, friendly and casual city. We also recognize it for the colorful beauty of its sunsets, street art, and people. Read More

Published:

Creative Fields