Client: Oral-B & Nickelodeon
 
Objective: Create a high quality, value added premium that measures
     time spent brushing teeth and holds Oral-B Sesame Street,
         Squish Grip, & Gripper tooth brushes.
  Premium can be used for all three age groups.
  Must be practical for parents and fun for kids.
  Design and creative look must be tied to tooth brushes.
  Design is acceptable to both clients.
 
Size: Premium to fit point of purchase display and its blister.
 
Cost: Approximately $0.50 per unit.
 
Total order: 250,000 units.