Wecke & Voigts Wholesale

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The brief was the creation of a brand identity, with three dimensional in-store communication, developed in conjunction with the TDC&Co. interior design team.

There have been approximately twenty Wecke & Voigts logos in the company’s 122 year history, most of them influenced by German graphic history. In creating a contemporary logo for the Wholesale business, it was essential that we reference this rich heritage while echoing the open dealings for which the business is known and respected. Much of the conceptual thinking around this had been performed in relation to the department store logo, where the font Futura Lt Std was chosen to impart a sense of history, without feeling anachronistic. In creating the Wholesale logo this same font was emboldened to impart a distinct sense of the industrial nature of the Wholesale business. The result was a monolithic form, somewhat like a formidable shadow but still recognizably a Wecke & Voigts brand.

We designed a completely custom typeface for the brand, influenced by graphic illustration we found in the company’s archive.

Graphic Design/Art Director - Franco Fernandes

Senior Art Director - Claire Johnson

Creative Direction - Marcii Goosen

Shoot Art Director - Claire Johnson

Photography - Mareli Esterhuizen