DEMAREST Brand Identity & Digital
Demarest is a unique film production company that also invests in technologies that create and deliver premium content across all mediums. They wanted to remove the “films” from their name and redesign their brand identity to better reflect their innovative business model. The name Demarest means “of the swamp” in french, which we used to evoke a mysterious place where great ideas are born. The mark is composed of bisected circles that echo the letter “D”, creating an innovative wave pattern that’s full of motion and energy reminiscent of light refracting on dark water. The combination of moody imagery and geometric shapes creates a bold and timeless look & feel that sets itself apart from the pack.