Arabic Integration:
Billboards:
TVC:
Print Ads:
Radio:
Muppies:
Digital:
The digital activation for our campaign involves designing an app for Audi. This app is available exclusively for Audi owners as it requires a verification code to use the app. This code will be sent personally by e-mail to Audi owners for them to download the app. In addition, QR code along with the access code will be handed out to Audi owners who will be attending the exclusive Audi Club launch dinner. The app consists of four main sections i.e. Ask Audi, Audi Club, Book a Service and Emergency.
Direct Response:
Ambient Advertising:
Public Relations:
Drive 4 Audi:
Run 4 Audi
This activation is a miniature version of the the Drive 4 Audi event . In this event , contestants will race in pairs through Dubai Mall to find the hidden clues and reach the final destination. QR codes will be placed on certain objects which will help provide the contestants with hints to the next destination. Race 4 Audi is meant to target the “Dreamers” and also provide them with a fun experience. The winning team gets the opportunity to join the Drive 4 Audi winners on their trip to Germany.
Audi Club Iftar
In celebration of the holy month of Ramadan, Audi will be hosting an Iftar event at Arboretum Al Qaser to bring the Audi Club members together on this blessed occasion. Ramadan is a very sacred month to the GCC countries where they eat together and share special moments with their family and friends. Thus, this event is a great opportunity for Audi to be culturally more relevant. Overall, this will leverage the brand’s image and people will start to respect the brand more for caring about their cultural and religious beliefs.
Audi Design Academy- Index
Step Conference Activation
Audi IMC Campaign Presentation