Title: New book in store now
Client: CBS OutDoor, Dutch market leader in outdoor advertising.
Request: Tailor existing outdoor advertising to create a new campaign.
Non-visual: Besides using the shape of the billboards to present a book, we added audio; the writer read a
part of the book and tells the customer to go to the store, including store location, to buy it.
Medium: Billboard
Agency: LaMarque
My role: Concept creation, art direction
